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Marketing Your Property

Marketing the Property

We provide extensive internet marketing exposure that gets your home the attention it deserves. From our professional photography to our beautiful home descriptions and just-right rental pricing, our listings get noticed and attracts high quality tenants and the best HCV (Housing Choice Voucher) participants.

We advertise on the most popular rental websites and syndicate across hundreds of other property sites, including Broker-owned websites. Only licensed real estate agents or our own property managers show your rental – we never give the keys to your home to anyone we don’t know. Our lead management software automates the follow-up process and presents available properties to prospects with matching criteria.

MULTIPLE LISTING SERVICES

To reach the broadest target market, we are members of Georgia’s multiple listing services. When we submit your rental details and photos, your home’s listing is transmitted to thousands of national brokerage home search websites and becomes available to all Georgia real estate agents. This vast network provides maximum exposure of your home to a very large audience.

INTERNET MARKETING

We spend thousands to advertise your property on high traffic rental websites such as Zillow, Realtor.com, and Apartments.com. For Section 8 homes, we also advertise on websites that feature Section 8 homes, such as AffordableHousing.com and MyHousingSearch.com. These websites, in turn, syndicate our listings to another several hundred websites making your home available to a huge market. We utilize technology that forwards every inquiry to our customer service team so we can promptly respond and show your rental.

ONLINE SYSTEM

To reach the broadest target market, we are members of Georgia’s multiple listing services. When we submit your rental details and photos, your home’s listing is transmitted to thousands of national brokerage home search websites and becomes available to all Georgia real estate agents. This vast network provides maximum exposure of your home to a very large audience.

PHOTOGRAPHS

Your property listing is syndicated across major rental platforms, giving it broad exposure to both market-rate tenants and Housing Choice Voucher holders nationwide. This wide reach ensures your home is seen by renters actively searching for properties like yours. Each listing features professional photography designed to tell your home’s story and highlight the details that matter most to today’s renters. High-quality images create a strong first impression, increase engagement, and help your property stand out in a crowded market.

As part of our marketing process, we also produce a video tour, an interactive 360-degree tour, and a detailed floor plan. These tools allow prospective tenants to fully experience the home before scheduling a showing—driving stronger interest, better-qualified inquiries, and faster leasing.

PRE-SCREENING AND SHOWINGS

We use a structured pre-screening and showing process designed to maximize exposure while protecting your property. Our goal is to make viewing convenient for qualified prospects while maintaining security at all times.

Self-Showings We offer secure self-showings that allow prospective tenants to view the home on their own schedule. Special smart lockboxes are installed that require identity verification and issue time-specific, one-time access codes only when the prospect is physically near the property. For added protection, all vacant listings are secured with a temporary, police-monitored security system to deter unauthorized access and protect the home while unoccupied.

Guided Agent Tours We will arrange guided tours for prospective tenants who might be restricted by their work hours or other commitments, ensuring a personalized experience tailored to their needs.

Open Houses When appropriate, we host open houses—typically on weekends—to create visibility, momentum, and a sense of urgency. Open houses allow multiple prospective tenants to view the property in a short timeframe, often accelerating the leasing process.

Atlanta Property Management

Rental Statistics Across Atlanta

Single-family homes 2-bedroom: $1,350–$1,700 3-bedroom: $1,550–$2,000 4-bedroom: $1,850–$2,350
These ranges reflect typical homes in metro Atlanta neighborhoods with homes that have been updated, are in great condition, and in great neighborhoods.
Vacancy and leasing pace Stabilized vacancy: approximately 6–7% Properly priced, move-in-ready homes are leasing within 4 - 6 weeks Homes that are outdated or overpriced experience longer vacancy and higher turnover risk
Rent growth Rent growth in 2025 is flat Atlanta is no longer seeing rapid post-pandemic rent spikes Vacancy loss now outweighs aggressive pricing in most submarkets
Section 8 / Housing Choice Voucher properties Demand for voucher housing remains strong across metro Atlanta Housing Authorities are using more market rent as a guideline, not a fixed rate Inspection-ready, well-maintained homes lease faster and more consistently

What this means for owners

Atlanta’s rental market in 2026 favors realistic pricing, property condition, and professional management. Owners who focus on net rent collected, reduced vacancy, and long-term tenant stability outperform those chasing inflated headline numbers that don’t reflect the non-luxury rental market.